Two of my favorites were the promotional websites for Gone Girl and The Imitation Game. The Gone Girl site alluded to the general conflict of the movie in a creative way – with television reports, newspaper clippings, and interviews that implicated the central character in the disappearance of his wife. This approach added a real-world dimensionality to the movie, which was probably captivating to its core audience.
The Imitation Game’s website, on the other hand, featured a code as its central motif, which though I have not seen the movie, I understand that is a recurring image on the film. Though it was a little more convoluted and harder to access information to movie as a result of the code or puzzle on the home page, I’m assuming that the site is more intended to dazzle die-hard fans of the movie rather than attract a new following.
The key problem with both of these sites is that they are both intended for a more mature audience than our project, and so they can afford a greater degree of subtlety and sophistication than our movie.
So in addition to these, I also took a look at more teen-oriented films, such as the recent If I Stay and Fault In Our Stars, and concluded that they are much more simplistic and straight-forward, often featuring a one-page layout with the film's basic information, a trailer or teaser, and maybe some engaging photography.
Another aspect we need to consider, especially with our young audience, is connectivity through social media. Since our film wants to not only captivate these young people, but also promote social change, its vital that we inspire people and connect with them even after they finish watching the movie.